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3 articles

Featured7 min read
Strategy

How to Escape Treatwell Commissions in 60 Days

Every booking through Treatwell costs you 20–30% in commission. Here's the exact playbook we used to migrate 3 salons to their own booking systems — without losing a single client.

ET
Evolution Team
10 March 2026Read article ↗
SEO9 min

Why Your Salon Isn't Showing on Google (And How to Fix It)

You have a website. You have a Google Business Profile. So why is the salon down the road ranking above you? These are the five most common reasons — and exactly what to do about each one.

24 February 2026
Strategy6 min

The Real Cost of Platform Dependency

When Instagram goes down or Treatwell changes its algorithm, do you still have a business? Most salon and clinic owners are one platform update away from losing everything. Here's what digital independence actually looks like.

10 February 2026

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